Our Story

Sarah Farrell founded Sarai London in 2018 having previously spent ten years running a boutique luxury jewellery and accessories business she set up with a friend.

‘Sarai’ is a name steeped in historical meaning and symbolism, representing journeys of exploration, transformation and change. These values encapsulate Sarah’s desire to continue to explore the globe bringing to you stunning and unique collections.

With a new found passion to broaden her own horizons, Sarah continues to discover and add in decadent and indulgent lifestyle pieces, alongside beautiful classic and directional jewellery, creating a lifestyle brand which truly reflects your unique sense of style.

Sarai London will make sure each purchase is wrapped up exquisitely to ensure your experience of luxury and indulgence continues beyond your purchase, through to each time you use your item.